Be the business AI recommends.

Track your AI visibility. Get recommendations and use Content Lab to write it for you

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Buyers are asking AI before they ever visit your website.

They're getting recommendations from ChatGPT, Gemini, and Perplexity instead of traditional search. Answer engine optimization helps you show up.

See where you're missing. Get recommendations to fix it.

AEO doesn't just show you the gap, it tells you what content to create or update to close it, right inside HubSpot.

AI is already recommending your competitors.

Buyers ask. AI answers with names. If yours isn't one of them, you're out before you even knew you were in the running.

How Content Lab works

See how your brand appears in AI answers.

We grow leads from AI for our customers by 1400%. Here is how

Analyse your brand’s visibility score and compare it to your competitors’

Your visibility score on ChatGPT indicates how often your business appears in AI answers across the platform, including ChatGPT, Gemini and Perplexity. This score also shows whether those mentions are positive, negative or neutral. Ultimately, your visibility could lead to you being the top answer or you might not even appear at all.

Analyse your brand’s visibility score and compare it to your competitors’

Track the prompts that actually matter to your business.

Many AEO tools leave you guessing which questions to track. ContentLab gives you prompts based on your company's competitors and industry and writes the content for you using AI.

Track the prompts that actually matter to your business.

Many AEO tools leave you guessing which questions to track. ContentLab gives you prompts based on your company's competitors and industry and writes the content for you using AI.

Understand how you get cited in AI search

Identify the domains pages and content types appearing in AI answers for your category. By understanding AI’s references you’ll stop guessing and begin creating content that genuinely boosts your visibility.

Understand how you get cited in AI search

Turn AEO insights into immediate action.

Insights without action are just a dashboard. HubSpot turns visibility data into clear, prioritized recommendations. Create a page, fix a technical gap, publish a video, or reach out to third-party sites. Each one tells you what to do and why.